A Post-Mortem on Product Management
  • April 13, 2021
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Product management as we've known it up ‘til now – as a limited function or role – is effectively dead. However, viewed as a culture, product management is thriving. I predict 'product culture' will be central to the future of work in digital economies. Yet knowledge workers, executives and business educators unfortunately remain indebted to the old paradigms of product. They're lagging far behind. That was the argument I made in my previous article, to which quite a few readers took offense, with comments like: - IT folks should stop complicating product management as if they were the first people to discover it! - Disingenuous - product function is an evolution not a revolution. - This is a good example of the nonsense published about the product. These strong sentiments...

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